Embed and customize Tableau’s interactive, analytical capabilities to create a seamless experience with your products. Increase your product's engagement and improve customer satisfaction by integrating rich content, data, and analytics directly into your product. Differentiate your product with Embedded Analytics and discover new growth opportunities by monetizing your data.

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Embed Tableau's market-leading analytics platform into your external-facing applications.

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Get started with the Embedding Playground

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Try Out the Embedding Playground Today

The Embedding Playground offers an interactive learning environment where you can rapidly develop embedded analytics solutions. Get hands-on experience embedding, customizing, and integrating Tableau with your application.

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Tableau Embedded Analytics capabilities

Seamlessly embed the self-service analytics your customers want

Empower your organization with competitive differentiation, a fast go-to-market plan, an enriched customer experience, and opportunities for additional revenue streams.

Learn how you can use Tableau’s Embedded Analytics in your applications here.

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Elevate customer experiences

Deliver the analytics experience your users want and need. Our building blocks allow you to embed Tableau’s core features into your application. Interactive dashboards help you and your customers track critical KPIs with Metrics, ask sophisticated questions with Ask Data, and edit visualizations directly to discover meaningful insights with Web Authoring.

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Accelerate your time to value

Our APIs and Developer Tools help you seamlessly integrate Tableau analytics into your products, applications, and web portals quickly. Get to market faster by leveraging Tableau’s best-in-class analytics without having to build and manage the resources and expenses of building from the ground up. Leverage Tableau's analytics expertise and access our continued innovations towards delivering unique analytical experiences.

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Scale flexibly and securely

Embed analytics where you and your customers already are. Tableau integrates with your existing technologies with versatile single sign-on, enterprise-grade security, and out-of-the-box availability at scale. Choose from role-based, usage-based, or core-based licensing models to fit your data monetization strategy.

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We believe that anyone, regardless of expertise, should be able to do advanced analytics, which requires hiding the technology’s complexities and presenting users with a tool that’s simple to use, but also powerful enough to perform complex analysis. Tableau Embedded Analytics allows us to do just that, facilitating data access, reporting, visualisation, exploration, searches and advanced data interrogation, all in real-time via the same intuitive interface.

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Choose the best analytics option for you

Monetize your data with Embedded Analytics

Transform your data into dollars. By treating data as a business asset, you can create new revenue streams, enhance customer relationships, and improve operational efficiency.

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The Tableau Developer Program

The Tableau Developer Program provides training, skill-building, and networking opportunities for all levels of DataDevs. When you join our developer program, you get a free personal development sandbox where you can test our APIs and other developer tools in a safe environment.


Embedded Analytics Developer Resources

If you wish to learn more about delivering analytics to your customers, check out our developer resources. Learn how to get started quickly and easily with our APIs and developer tools, and access our thriving developer community.


Tableau Embedded Analytics Playbook

This playbook summarizes the key APIs and features used in embedded deployments. This playbook offers a detailed overview of our embedding requirements and supplies you with the resources necessary to get started.


Monetize your data with Embedded Analytics

Visualize to Monetize: How using data analytics externally can open new opportunities

All organizations, large or small, have data and the potential to leverage this data to build better experiences for customers, partners and vendors is waiting to be untapped. There’s an opportunity for businesses to monetise data but what could that look like and what’s the value?


Partner with a leader in visual analytics

Embedded Analytics: Should you build or buy?

The biggest decision when implementing an Embedded Analytics offering is to build in-house or buy.


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The reaction from our clients has been overwhelmingly positive. Clients that knew about Tableau, of course, they love it. Clients see how quickly we can drill into data combined with the prettiness. And, you know, smiles immediately pop on their face.

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